SEOUL CITY GUIDE
Welcome
Welcome to Seoul, a city of Timeless Charm and Modern Wonders, where ancient palaces and cutting-edge innovation blend seamlessly. From its bustling markets and serene temples to high-tech towers and vibrant neighborhoods, Seoul is a must-visit destination for luxury travelers, culture seekers, and food enthusiasts alike. Whether you're wandering through the historic Bukchon Hanok Village, indulging in Michelin-starred cuisine, or exploring K-pop culture in Gangnam, this city is full of surprises. Let Luxperia be your guide to discovering the most iconic and hidden gems of Seoul.
Welcome
to Tokyo, a dazzling metropolis where ancient traditions seamlessly blend with cutting-edge innovation, creating a haven for luxury seekers. Marvel at the iconic skyline from exclusive rooftop bars or indulge in world-class dining experiences at Michelin-starred restaurants helmed by renowned chefs.
Immerse yourself in unparalleled shopping, from designer boutiques in Ginza to avant-garde fashion in Harajuku. Discover opulent accommodations in prestigious districts like Roppongi and Aoyama, offering exquisite amenities and impeccable service. Unwind in tranquil oasis-like gardens, rejuvenate in luxurious spas, and experience the elegance of traditional tea ceremonies. Tokyo invites you to embrace its allure and indulge in a world of sophistication and refinement.
Our favourite neighbourhoods
Choosing the best neighborhood to stay in as a tourist depends on your interests, preferences, and what you want to experience during your visit. Here are some of the most popular and diverse neighborhoods that offer fantastic experiences for tourists:
1. Myeongdong – Shopping Paradise A retail haven for fashion lovers and beauty enthusiasts, Myeongdong is packed with trendy boutiques, global brands, and Korean skincare stores. This district is also a hotspot for street food—try spicy tteokbokki, skewered meats, and Korean fried chicken while you shop the day away.
2. Insadong – Traditional Korean Culture Insadong is where Seoul's old soul lives. This charming area is filled with antique shops, traditional tea houses, art galleries, and calligraphy studios. It's the perfect place to pick up a hanbok or immerse yourself in Korean heritage and craftwork.
3. Hongdae – Youthful & Creative Vibes Home to indie music venues, trendy cafes, and eclectic fashion stores, Hongdae is Seoul's hub for youth culture and street art. Explore its lively night market and watch live street performances that showcase Korea’s dynamic creative spirit.
4. Gangnam – Luxury & Modern Lifestyle Famous from the viral hit "Gangnam Style," this upscale area boasts luxury shopping malls, Michelin-starred dining, and sleek skyscrapers. Gangnam is the place to experience Seoul's modernity and elegance in style.
5. Itaewon – Global Flavours & Diverse Culture Known for its international flair, Itaewon offers a wide range of global cuisines, hip bars, and stylish boutiques. A favourite among expats, it’s also home to unique cultural landmarks like the Seoul Central Mosque.
6. Bukchon Hanok Village – Historic Beauty Wander through narrow alleys lined with preserved hanok houses dating back to the Joseon dynasty. This peaceful neighborhood is perfect for a cultural stroll and offers picturesque views of traditional Korean architecture.
7. Dongdaemun – 24-Hour Fashion District A shopper’s dream come true, Dongdaemun is home to mega fashion malls and wholesale markets that never sleep. Don’t miss the futuristic Dongdaemun Design Plaza (DDP), a landmark of contemporary architecture.
8. Samcheong-dong – Artistic Escape Nestled beside the Gyeongbokgung Palace, this artsy district blends bohemian charm with boutique shopping and galleries. Enjoy a peaceful afternoon in a local cafe after exploring its artistic alleys.
9. Cheongdam-dong – Seoul’s Luxury Row A posh neighborhood known for high-end designer stores, celebrity-owned beauty clinics, and exclusive lounges. If you’re into luxury fashion and K-celeb spotting, Cheongdam-dong is your place.
10. Seongsu-dong – Seoul’s Brooklyn Once an industrial zone, Seongsu has transformed into a trendy cultural spot with indie cafes, art installations, and fashion pop-ups. It’s a cool area to explore for those looking for Seoul’s up-and-coming creative scene.
Our favourite neighbourhoods
Choosing the best neighborhood to stay in as a tourist depends on your interests, preferences, and what you want to experience during your visit. Here are some of the most popular and diverse neighborhoods that offer fantastic experiences for tourists:
Shinjuku: Known for its bustling atmosphere, Shinjuku is a great choice for those who want to experience the neon lights and energetic vibe of Tokyo. It's home to Shinjuku Gyoen National Garden, shopping districts like Kabukicho and Isetan, and the iconic Tokyo Metropolitan Government Building with stunning city views.
Shibuya: Famous for its iconic Shibuya Crossing, this neighborhood is a hub of youth culture, shopping, and entertainment. Enjoy exploring trendy shops, vibrant nightlife, and the Hachiko statue. Shibuya is also a central location for accessing other parts of Tokyo.
Ginza: If you're into high-end shopping, dining, and entertainment, Ginza is the place to be. It's renowned for luxury boutiques, department stores, art galleries, and the Kabuki-za Theater. The area is particularly vibrant on weekends when the main street is closed to traffic.
Asakusa: For a taste of traditional Tokyo, Asakusa is a must-visit. Senso-ji Temple, Tokyo's oldest temple, is a focal point, and the surrounding streets are lined with traditional shops and eateries. Don't miss the vibrant Nakamise shopping street.
Akihabara: If you're a fan of anime, manga, and electronics, Akihabara is paradise. This district is known for its numerous electronics shops, anime stores, and themed cafes. It's a unique and vibrant area, especially for pop culture enthusiasts.
Roppongi: If you're interested in a mix of modern art, nightlife, and upscale dining, Roppongi is a top choice. The area has several art museums, including the Mori Art Museum, and a vibrant nightlife scene with bars and clubs.
Harajuku: Known for its eccentric fashion and trendy culture, Harajuku is a youthful and artistic neighborhood. Takeshita Street is famous for its quirky shops and vibrant street style. Nearby, you can find the serene Meiji Shrine and the expansive Yoyogi Park.
Odaiba: This man-made island offers a mix of entertainment, shopping, and futuristic architecture. Odaiba features attractions like the teamLab Borderless digital art museum, Palette Town, and stunning views of the Rainbow Bridge.
Akasaka: Nestled between the bustling districts of Roppongi and Nagatacho (home to the Japanese government's main offices), Akasaka offers a mix of modernity and tradition. It's a great place for travelers who want a more refined and upscale experience while still being close to various attractions.
Ebisu and Daikanyama: These neighboring districts are known for their upscale and relaxed atmosphere. They offer boutique shopping, stylish cafes, and a more laid-back vibe compared to some other bustling areas.
Remember that Tokyo has an excellent public transportation system, so you can easily explore different neighborhoods even if you don't stay right in the center of them. Choose a neighborhood that aligns with your interests and preferences to make the most of your Tokyo experience.
EXPERIENCES THERE WILL FOLLOW YOU HOME
Hanbok Photo Experience at Gyeongbokgung Palace
*Closed on Tuesday*
Wearing a traditional hanbok while strolling through the majestic Gyeongbokgung Palace is a timeless experience. Capture stunning photos against royal architecture, and immerse yourself in Korea’s royal past. It’s a perfect fusion of heritage and Instagram-worthy visuals for luxury travelers and culture lovers alike.
Making Korean Knots (Handcrafts)
Add a personal touch to your Korea travel with a Korean knot-making workshop. Known as Maedeup, this ancient craft uses colorful cords and intricate techniques to create beautiful accessories like bracelets, keychains, or bookmarks. It’s a relaxing, creative way to experience traditional Korean aesthetics up close.
Bukchon Hanok Village Pedicab Tour
Step into Seoul's storied past with a guided pedicab tour of Bukchon Hanok Village. Ride through peaceful alleys lined with 600-year-old traditional homes, or hanoks, and hear stories from your local guide about the city’s dynastic heritage. This is one of the most scenic and authentic ways to explore old Seoul.
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N-Seoul Tower – The Iconic Skyline View
For panoramic views of the city, head to N-Seoul Tower on Namsan Mountain. Whether you hike, take the cable car, or dine at the top, this spot is a must-see for first-time visitors to Seoul. Don't forget to leave a love lock behind—an unforgettable travel moment in South Korea’s capital.
Learn a Traditional Korean Instrument
Experience the rhythm of Korea by learning a traditional Korean musical instrument such as the Gayageum (zither) or Janggu (drum). This interactive cultural lesson is led by professional musicians and gives you a unique window into Korea’s performing arts and heritage.
Lipstick Making Experience
Add color to your Seoul adventure by creating your very own custom lipstick. Guided by beauty experts, you’ll choose the texture, shade, and scent to match your personal style. It’s a perfect blend of K-beauty and creativity—an ideal souvenir and a fun, fashionable memory to take home.
RECOMMENDED SHOPPING
Asiatique
A mix of mall and outdoor markets. It was purpose-designed with street-style market shopping in mind. It’s a bustling environment that serves regular entertainment alongside various shopping options.
Icon Siam
Luxury fashion department stores, beautiful water features (along with stunning light shows) as well as architectural embellishments that are truly awe-inspiring.
Central Siam
3 shopping malls located next to each other: Siam Paragon for luxury, Siam Center and Discovery Center for family activities (cinema, ice skating, an abundance of restaurants and the largest aquarium in Thailand.
The Markets
For a truly electrifying shopping experience in Bangkok, you should try to visit as many of the markets as you possibly can. Not only do the markets here mimic an intrinsic and fundamental part of city life, but they also invite you into a world of unimaginable magnetism and amazement.
Floating Markets
You can easily spend an entire day visiting the floating markets at Damnoen Saduak or those at Taling Chan though they may not be all in the same area.
Weekend Markets
A market you simply must not miss is the Chatuchak Weekend Market but for this to happen, you’d need to be in the city over a weekend as the market is only open on a Saturday and a Sunday for tourists and the general public. Here you’ll find a wide variety of merchandise and local food stuff.
TOP RESTAURANT IN BANGKOK
Local Authentic Style
Roong Rueng
This Michelin Guide-recommended restaurant serves Tom Yum noodle soups that are unlike anywhere else. The sweet, sour and spicy soup is served with one of six noodle types you can choose from, featuring wide white noodles, medium white noodles, fine white noodles, egg noodles, glass noodles and short noodles.
Backyard Gyoza
A collection of small restaurants that serves giant boxes of stuffed dumplings. There are a variety of dumpling fillings. They have Original, Cheese, Spicy Mala, Larb and Teriyaki as well as three different meat options (Pork, Meat and Shrimp).
Wonton Here Lhor
Where they level-up and up-size wontons. This stall offers jumbo-sized wontons with a wide selection of high-quality fillings -shrimp roe, crab row, salted egg, salmon and shrimp – that you’d rarely find at other restaurants.
Pad Thai Jeh Muay
Proving that not all Pad Thai dishes are created the same; additional to Pad Thai’s usual ingredients, this restaurant’s the iconic dish Pad Thai Goong Sod is served with juicy prawns. They also add a not-too-watery sweet-and-sour sauce to the dish, which helps elevate the menu item to the next level.
Err
Located down a quaint alley and into a charming homestyle restaurant offering the authentic flavours of Thailand. Unique recipes are created from their in-house preserved products. Err shows off the best of Thailand’s culinary culture, pick from their sectioned menu; preserved, pickled, charcoal grill, crunchy & crispy, wok wok, clay pot, curry or soups; there is something for everyone! The menu is created by Bo & Dylan, the owners of popular restaurant Bo.Lan.
Top Dining
Paste
A dining destination that reaches into the depths of Thai history and heritage, with recipes inspired by Thai royalty, aristocratic families and heritage cookbooks. Each dish has been intricately crafted by chef Bongkoch ‘Bee’ Satongun, named Asia’s Best Female Chef in 2018. The restaurant itself is set in an unexpected location, the top floor of a shopping mall, yet it’s modern and inviting, laid-back and sophisticated, with a spiral sculpture made from hundreds of silk cocoons serving as the focal point of the striking interior.
Le Du
Tucked around the corner from Chong Nonsi BTS in Bangkok’s bustling Silom district, sits one of the most creative and artsy Thai restaurants in Bangkok, Le Du Restaurant and Wine Bar. This effortless stylish restaurant serves up modern Thai cuisine, paired with a wide range of fine wines. Both the menu and atmosphere here are inspired by each season, with food featuring local and sustainable produce from around Thailand.
100 Mahaseth
Located at 100 on Mahaseth Rd, just nearby the charming Charoen Krung, specialising in authentic Southeast Asian recipes with an emphasis on a root-to-fruit and nose-to-tail experience. Showing their support for the local community all ingredients are sourced locally from Thailand farmers with a focus on seasonal produce.
Bunker
A hidden hideaway in Sathorn, Bunker serves immaculate cuisine, picking dishes from across the culinary traditions of Europe with the addition of some contemporary American flavours. As the name suggests, the restaurant itself is reminiscent of a war shelter with rough concrete walls which stand vertical against sophisticated marbled tables and brightly coloured leather chairs. Diners can choose between table settings within the pared-back interior spaces, or take in the casual ambience of an outdoor terrace space overlooking the urban landscape.
International
Eat Me restaurant
Serves up mouth-watering Modern International fare, Chef Tim Butler’s ingenious and creative approach is what makes Eat Me’s cuisine so irresistible to one’s tastebuds. The New York-born cook combines various ingredients to create bold and daring flavours, served in a laid-back, ever-changing art gallery setting.
Sühring
German twin brothers Thomas and Mathias Sühring, producing seasonal, high-end German cuisine for Bangkok fine dining lovers to enjoy. Situated down a leafy residential street within the neighbourhood of Sathorn, Suhring takes over the first floor of chef’s house creating a home ambience that is welcoming and positive. With the menu changing daily, its easy to see why guests return frequently to dine in one of the many rooms on offer here.
Sweet Poppy
An Australian-inspired restaurant, open-air cafe, juice bar, private studio, store, and outdoor play and event area are all part of this beautiful green lifestyle place. The restaurant’s owner and chef, Jesse McTavish, drew inspiration for the menu from his homeland of Melbourne.
We start in Tokyo
Check out 3 of our handmade itineraries that all begin in Tokyo, each promising a unique and thrilling journey. Discover distinct adventures that unfold beyond the city's boundaries, each one offering its own blend of experiences and memories waiting to be made. Your Tokyo starting point is just the beginning of these unforgettable escapades.
FAMILY TRAVEL
DISCOVERY TRAVEL
PRIVATE TRAVEL
LUXPERIA APPROVED HOTELS
We've carefully curated a diverse range of options to cater to all preferences, from luxurious 5 star city-center choices to charming 3 star boutique hotels in unique neighborhoods.
Our selection ensures top-notch quality and service, guaranteeing a memorable stay. Benefit from insider knowledge to make the most of your Bangkok visit. Whether you're a business traveler, a family, or a couple, Luxperia Approved hotels are the perfect choice for a comfortable and enjoyable experience, backed by trusted hoteliers.
Shiba Park Hotel
Prepare to be captivated by the enchanting world of Shiba Park Hotel, where the past, present, and future are intricately woven into the fabric of your stay. Nestled conveniently close to iconic landmarks like Tokyo Tower and the majestic Zojo-ji Temple, Shiba Park Hotel offers an ideal location for travelers looking to immerse themselves in the vibrant tapestry of Tokyo's exploration.
Shiba Park Hotel is more than an abode for travelers; it's an embodiment of connection. We invite you to become a part of this living, breathing narrative, to add your chapter to the ever-evolving tale of a library hotel that binds people, towns, and history.
The Siam
A short stroll from the Chong Nonsi BTS skytrain station and is situated in the heart of the Silom neighborhood, near to Sathorn. The hotel is a great place for both business and leisure. The apartments and rooms have floor-to-ceiling windows that provide a panoramic view of Bangkok. The hotel also offers a wide variety of dining establishments, such as the famed 24-hour burger bar and restaurant called 25 Degrees and the award-winning rooftop bar and restaurant called Scarlett.
The Standard
In the Conde' Nast Traveler Hot List 2023, The Standard, Bangkok Mahanakhon has been chosen as one of the top new hotels.
The 155-room hotel, housed in one of the city's most recognizable structures, is already well-known. The Standard, Bangkok Mahanakhon is a fit for any traveler, day or night, with rooms ranging in size from 40 square meters to a vast 144 square meters penthouse, a terrace pool, a state-of-the-art 24/7 fitness center with world-class TechnoGym machines, meeting rooms, and a dynamic variety of food, drink, and nightlife venues. The Parlor, the hotel's focal point for networking, beverages, work, and relaxation.
Anantara Riverside Bangkok Resort
Anantara Riverside Bangkok Resort, situated on the west bank of the Chao Phraya amidst 11 acres of greenery, offers urban tranquility mixed with genuine explorations.Take the shuttle boat to access the city's attractions. Discover Bangkok's true character by going behind the scenes with our Streetwise and Klong Gurus.A thorough immersion in the destination is provided via cultural entertainment and theatrical food demonstrations. Relax in the lush Anantara Spa sanctuary.
Avani+ Riverside Bangkok
From a vantage point high above the city skyline, make your evening plans or get the day started right in Avani+ style and comfort. The best choice for a hotel in Bangkok that is riverfront.
Located in the heart of Bangkok and offering stunning views of the Chao Phraya River, the Avani+ Riverside Bangkok Hotel is a peaceful haven. Escape the chaos and find motivation in a soothing environment. From our infinity pool, where you may unwind while admiring the amazing views, you can see the River of Kings.
Pullman G
A short stroll from the Chong Nonsi BTS skytrain station and is situated in the heart of the Silom neighborhood, near to Sathorn. The hotel is a great place for both business and leisure. The apartments and rooms have floor-to-ceiling windows that provide a panoramic view of Bangkok. The hotel also offers a wide variety of dining establishments, such as the famed 24-hour burger bar and restaurant called 25 Degrees and the award-winning rooftop bar and restaurant called Scarlett.
The excellent location of Pullman Bangkok Hotel G puts many of Bangkok's attractions and the city's commercial sector within easy reach. You may easily and conveniently enjoy a variety of activities, retail options, and cultural attractions.
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